The Business of Your Brain: How Neuroscience Gives Us Insight In Engagement, Decisions and Imagination – Dr. Moran Serf – Episode #79

Dr. Cerf is the intersection of the brain, the business and the art of engagement.

His research uses neuroscience to understand the underlying mechanisms of our psychology, emotion, decision-making and dreams. Cerf holds multiple patents and his work has been published in academic journals such as Nature, and portrayed in popular media outlets such as Wired, Scientific American, BBC, CNN, The Atlantic, Time, Forbes and dozens of others. A professor of neuroscience and business (Kellogg School of Management) and the Alfred P. Sloan professor (American Film Institute; ’AFI’), he holds an interesting perspective of what’s under the hood.

The difference between science and science fiction is time. Dr. Cerf tells us why. Enjoy!


Dr. Cerf's TED Talk

Dr. Cerf's LinkedIn


I AM CREATIVE & 7 Gems of Intercultural Creativity books




This episode is produced by – an industry leader in intercultural creative thinking development and the home of the 16 Diamond Tools of Creative Thinkers and the 7 Gems of Intercultural Creativity!


The mission of CAFFE Strategies is to equip organizations with strategies of Intercultural Creativity that supports their DE&I goals. Intercultural Creativity is a unique type of training that develops intercultural competence (which is needed for inclusion and belonging) primarily using creative thinking strategies and cognitive processes, which is needed for value creation.

In addition to utilizing our 7 Gems of Intercultural Creativity methodology, the other creative thinking strategies used in our trainings include divergent thinking, reframing, un-obvious associations, combinatory thinking, metaphorical processing, transformation ideation, and imagination development, to develop intercultural competence, self awareness, cultural-awareness and creative thinking.






Share this post