Better Brains = Better Business Building Brain Capital in Your Organization
Brain health is a key economic driver and a vital indicator of employee wellbeing and organizational prosperity. Brain capital, the new oil boom, combines optimal brain health with essential brain skills such as creativity, cognitive agility, emotional intelligence, and social adaptability.
In this keynote, thought leader Genein Letford reveals how cognitive vitality fuels innovation, strengthens resilience, and anchors both personal and organizational success. With science based and measurable strategies, she equips leaders with practical tools to build the brain capital of their employees and elevate organizational performance.
As the foundation of sustainable growth in a rapidly changing world, Genein claims building brain capital is no longer optional. The brains of your people are the driving force of your business and the future economy.
Attendees will learn how to:
-rebuild their brain capital
-learn basic strategies that support creative thinking and brain health
-expand their imaginative abilities
-interact with colleagues to build an creative culture that supports healthy brains
NeuroSomatic Creativity®: Leadership For a New Era
This is the era of the brain and the era of the arts as a leadership tool.
NeuroSomatic Creativity® is a groundbreaking approach that strengthens the connection between the brain, mind, and body to increase self awareness while boosting creative intelligence in non arts fields through the power of the arts. The arts uniquely activate and strengthen the brain in ways no other training can, making them essential not only to personal wellness but also to corporate growth and employee collaboration in today’s rapidly changing world.
Essential to Wellness: Investing in brain health helps us remain resilient, mentally fit, and innovative. The arts strengthen the brain through activities that improve memory, enhance neuroplasticity, and activate whole brain thinking, supporting long term wellness and lowering the risk of cognitive decline.
Essential to Performance : Arts based practices, such as music, movement, and visual creation, train the brain to sustain attention, strengthen executive function, improve problem solving, and encourage innovative breakthroughs in non arts fields.
Essential to Employee Satisfaction: Fostering brain health enhances mental energy, reduces stress, and cultivates a positive and motivated workforce. Engaging with the arts promotes emotional regulation, reduces anxiety, and builds a sense of joy and connection, which supports workplace morale and strengthens team collaboration.
Attendees will learn how:
-the mind. brain, body and creativity are connected
-to use the arts to strengthen the mind body connection
-to creatively engage with other cultures in business
-to advance their self awareness and intuition for increase brain health and innovative thinking
Diversity Diamonds: Empowering Your Employees to Create with Passion and Purpose
The most valuable resource in your organization is not technology, not strategy, and not even talent alone. It is the brain: the health of it, the power of it, and the culture that supports it. To thrive in a world transformed by AI, we must cultivate peak brain performance by cultivating peak brain power. In this keynote, Genein Letford, America’s Creative Coach and a national leader in brain health and creativity, shares science based strategies to strengthen brain capital so leaders, teams, and entire companies can innovate, adapt, and flourish in this changing world. Through interactive exercises, hilarious storytelling and unforgettable inspiring moments, Genein brings a complex subject to your people in a transformational way they can understand and implement.
Custom Topic:
Genein is an award-winning speaker and speech writer and can craft a powerful uniquely written speech for the theme of your event. Whether it be on creative thinking, the intersection on innovation and brain health or building the creative mindset, Genein can inform, inspire and transform your team members to reclaiming their creative genius while creating an inclusive environment where everyone can shine.
Conferences
Genein has keynoted many conferences in person and virtually, from local gatherings to national events, and looks forward to helping your conference become unforgettable!
Past Speaking Events
- The Shift: Using the Arts to Build Brain Capital, United Nations General Assembly Brain Days, New York
- The Science of Brain Capital and the Microbiome of Creative Success,
- Building Brain Capital: Differentiating Human Value Versus AI Value, Women in Electonics Summit
- "Intercultural Creativity™: Where Innovation Meets Inclusion
- TEDx CSUN, Brilliant Yet Broke: The Missing Tools Our Students Need To Succeed
- CCSA Keynote ‘Find Your Why’, Sacramento, CA
- Extraordinary Educators Conference, ‘The Importance of Creative Arts in Schools, Chicago, IL
"Today’s session on Intercultural Creativity™ was great! Your energy was wonderful. The management of the technology, the ability to chat with multiple smaller groups of people by topic and the very usable tools were all highlights for me. Thanks for helping make this team better."
-Brian Kaplan
Kaiser Permanente
Vice President – National Benefits Administration
"We were so fortunate to have Genein deliver a powerful and captivating message on Creating Change to our faculty and staff at Woodbury University. Her personal story, activities, examples and enchanting personality kept the group engaged and inspired. Additionally, her extensive knowledge on creative thinking and ability to customize her workshops makes her a valuable contribution to any organization."
Corporate and District Events
As the Great American Teacher of the Year and the LA Lakers Business Women Award recipient, Genein connects well with both educators and corporate stakeholders alike, inspiring them to reconnect to their creative source while increasing brain capital into their workplace and classroom.
Past Events
- Brain Capital and Creative Thinking for GIFTED Students
- Courageous Curiosity: Building Brain Capital with Curiosity
- Diversity and Inclusion That Supports Employee Creative Potential, Kaiser Permanente
- Kairos Conference: "Nurturing Creativity Within Your Organizations", Boston, MA
- Partners Summit, Donorschoose.org, “Connecting Our Classrooms to Your Boardrooms”, New York, NY
At our event, Genein led three powerful seminars on reigniting creativity for our guests of Massachusetts thought leaders. Everyone left inspired to do more in this critical area of innovation.
– Jeff C. Riley, Commissioner of Elementary and Secondary Education, Massachusetts
Genein has an unmatched zest for learning and an enthusiasm for inspiring others. Her insights on creativity have been integral to shaping our programs to inspire students around technology. To watch her in front of the classroom is to watch a woman who has found her calling. She demonstrates a deep care for her students, a drive to make the education system work harder for young people, and a desire to empower the next generation.
– Eileen Buckley, Corporate Responsibility Director, PricewaterhouseCoopers, LLP (PwC)
What a fabulous job you did with this training. I loved the blend of education, introspection, activities and sharing. It made a very heavy topic easy to grasp and directly apply.
I really loved the breakout group where leaders had to think and share what they are doing within their teams to evolve DE&I, followed by the call to action, to drive home the point that this journey of allyship for all underrepresented groups requires us to look within ourselves, see what is really there without judgement and be willing to do the work to change the programming we’ve all developed throughout our lives.
Thank you so much for this gift of education and the tools to develop the awareness to do better.
Teresa Christopher
Benefits Administration Operations & Knowledge Management
Kaiser Permanente
National Benefits Administration
University and College Events
College is already a transformational time and by bringing in Genein’s words of wisdom, brain health and inspiration, your students will be encouraged to keep transforming in the right direction. Sharing relevant vulnerable experiences, Genein’s keynotes for college students are transparent, vulnerable and thought provoking. Genein will enthusiastically equip your bright students for a bold, creative and purposeful life.
Past Events
- UCLA Road To Happiness ‘ Claiming Your Financial Freedom’, Los Angeles, CA
- Mt. Saint Mary’s ‘Embracing The Unknown’, Los Angeles, CA
- California State University, Northridge, ‘Be Unstoppable’, Northridge CA
- USC ‘Lean In: Woman of Impact’, Los Angeles, CA
Genein is passionate and you can tell there’s so much excitement and enthusiasm because this is coming from a place where she was. This wasn’t just a general lecture, this was her talking from the heart and from a place of perseverance. She was able to inspire our student audience while teaching them about their financial futures and their road to happiness.
– Alyson Beckman, Associate Director, Bruins Traditions, UCLA
Genein wowed the audience of soon to be first year commuter college students at our 6th Annual Commuter Retreat at Mount Saint Mary's University. She delivered an inspiring message about “embracing the unknown” and “being comfortable with being uncomfortable.” The students raved that one of the best aspects of the Retreat experience was hearing from Genein. Her message was timely and profound for our students. Thank you Genein for the great work you are doing to inspire our future generation of leaders.
– Faraah Mullings Brown, Ed.D.
Director of Student Programming and Commuter Services, Mount Saint Mary's University, Los Angeles
Guest Panelist and Featured Media Expert
As a thought leader on creativity, brain capital and Genein often serves as a contributor on panels, media roundtables and other media events.
